dubai culture & arts authority
the executive council
Ministry of cabinet affairs
Ahmed seddiqi & sons
gerab national enterprises
He mohammed al abbar
office of hh crown prince of dubai
The cultural office of HH Sheikha Manal Bint Mohammed Rashid al Maktoum
Dubai Women establishment
hh sheikha sarra al sharqi
dubai media office
Our practice is based on a cross disciplinary structure, with a focus in execution of craftsmanship in “the totality of all art forms".
Creating an environment as catalyst of innovative thinking and creative practice by engaging with artists and other practitioners who are eager to experiment.
director of Resource Unit
Reem is a young Emirati polymath. Al Ghaith graduated in 2008 with a BSC degree in Visual Communication from the American University of Sharjah, and in the same year she became a veteran in national and international exhibitions.
She was featured as an artist in Art Basel, the Vitra Design Museum, The Haus Der Kunst, Center Pompidou, Museum of Design Zurich, Shanghai Expo, The United Nations Head Quarters, The Venice Biennial, and The Mori Art Museum Tokyo.
Within the firm, reem leads the research and content division and is an ambassador for cultural design research.
director of communication design unit
Kholoud is an Emirati, multi-disciplinary design practitioner born in Dubai. A 2008 graduate with a BSC degree in Visual Communication from the American University of Sharjah.
Her art pieces are a part of the Barjeel Art Foundation, The Jordan National Gallery of Fine Art, and the British Museum’s private collections. She also had her work sold at the Sotheby’s auction in Doha.
She is leading the operations and communication design divisions. While persuing the success of foundry related endeavors.
Emirati visual designer with more than 10 years experience in the field, Abeer Tahlak holds a BSC in Visual Communication from the American University of Sharjah in the year 2006.
Abeer has initiated and supported a number of projects that stipulates the role of communication and design in both the positions she holds in the governemnt and Tinkah.
to generate and develop research material
and analyze the subject of interest in
order to create a coherent collection
of content to inform design.
to enhance a brand's possibilities
by communicating its visual design identity
thorugh a multidisciplinary repertoire of
exploring the third dimension or space
with a focus placed on the quality of
the user experience and culturally
42nd National Day
FUJAIRAH, UAE. 2017
09 Exhibition is a charity event hosted in Fujairah on an annual basis. The 2017 theme event revolved around the story behind how this event highlights and selects unique and strong woman from the region to give them the opportunity to showcase their creativity and work. The theme focuses on using bright accent colors against the neutral shades to translate the concept of shedding light on or highlighting talents. This treatment was maintained & implemented on a selected set of collaterals and space graphics to create a joyful, fresh & positive vibe to this event’s experience.
DUBAI, UAE. 2017
SHAMSA ALABBAR is a jewelry brand that narrates the story of uncommon beauty. The brand’s creations portray a sense of sophisticated yet unique pieces that combine the art of finding the extraordinary within the delicate details. “Unusual Beauty” is the brand’s main tagline & on that basis a re-branding and a new brand language was developed. The new brand proposal focused on defining a solid language & a guideline to all channels of communication to maintain consistency. A monogram was also developed as a supporting element to the main mark.
DUBAI, UAE. 2017
Etihad Museum is an inspiring national institution created to celebrate & showcase the story of the founding of the United Arab Emirates in 1971. The museum focuses on highlighting key events that culminated in the unification of this country emphasizing on the period between 1968 & 1974. Inspired by the prominent landmark building in this historic location " the union house" a round structure was the core reference behind developing the museum's mark. It is the birthplace of the UAE federation, and through its architectural shape it represents the equality, accordance, and harmony between the multiple. The color red is used as the dominant shade in the brand is a reference to the color commonly used in all the seven emirates flags pre-unification. While the frame graphic element takes reference from coded markings that were found on archival constitution documents. '1971' Represents the year of unification, '12/2' the day of unification, '7' represents the emirates ' إ.ع.م' an abbreviation to United Arab Emirates.
DUBAI, UAE. 2017
Etihad Museum's location is a symbol of the spirit of the union, epitomized through the establishment of the United Arab Emirates. It is considered as one of the majestic historical monuments in this country & a witness to the unity of its people. As such, a launch of a campaign was initiated to invite members of the community to continue the legacy of the founding fathers by contributing in sharing objects , photos , stories , & memories in order to build & expand in the museum's collection. The concept behind "let's preserve the legacy" campaign emphasizes on the idea of preserving and collecting precious memories from the unification of the United Arab Emirates. By going back to that nostalgic moment we are reintroducing the importance of the legacy that was initiated by the founders of this nation in order to call to action.
LONDON, UK. 2017
Irthi contemporary crafts council is a platform as part of Sharjah Business Women Council established to bring together various individuals whom use ethical practices in the MENASEA region to create lifestyle goods. Taking part in Collect 2017 , Irthi showcased three Emirati designers. The concept behind this exhibit took inspiration of the sunset view of the UAE. Using the gradient element as the main visual graphic within this experience by incorporating it on the floor allowing the public to walk through the space and transport them towards a natural atmosphere. The exhibition display offered a modern layout with a natural and earthy touch with an interactive brochure displayed on the wall.
DUBAI, UAE. 2017
NT is a personal logo mark created to celebrate a masters degree graduation gala dinner event. Taking inspiration from the word "Honor" as a high distinction , respect , great esteem, and quality of knowing & doing what is morally right. The brand & its supporting collaterals portray a sophisticated classica yet contemporary feel reflecting on the diplomatic theme of the event. The use of ribbons within the space & collaterals was incorporated as a symbol of the garduation sash.
FUJAIRAH, UAE. 2017
Synergy Healing Center brand mark was developed for a high-end holistic facility based in Fujairah. By definition, 'synergy' is the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements. This phenomenon can be seen in nature or society. The graphic language represents this concept in an unique & elemental application. All nature is connected. Through this approach, the abstraction of natural synergy has been showcased with forms and textures represented and segmented in the healing center services. Close detail on such textures helps create a sensation more than just information. The organic movement reflects the versatility and beauty of nature's work, transmitting non-forced movement and subtle change.
DUBAI, UAE. 2016
TINKAH as the Tinkah We highly revere the Tinkah as a time capsule, and a witness to a rich bygone era, it withstands today as an expression of a nomadic phenomenon. And by building on this quality, our practice is established, in order to lead the creation of objects, which resonate with our collective memory. In the realm of Tinkah, we channel the apparatus of imagination into presenting the unusual; we anticipate endless possibilities in the materialization of our ideas and concepts. At essence, our practice is associated with the Tinkah as an authentic design object, and a universal organizational system. Tincase 01.16 The production of the Tinkah is derived from an extended repertoire of artisanal tradition, and we at Tinkah view our existence as a continuation of this object’s originality. An artifact creation originally manufactured in India, the Tinkah has become an elemental household article, commonly found in Emirati homes. By designing and producing the object Tincase 01.16, we aimed to reinterpret the functionality of the tin tank; this customized, monotone object represent a handier and a mobile adaptation of the typical household item.
Dubai, Uae. 2016
Bazza is Bedouin noun used to describe lavish garments. The fashion label showcases elegant and simple ways of dressing the modern woman, through stylish kaftans and thoubs. A refined-authentic line that draws its inspiration from cherished family memories & traditions.
The design approach focused on highlighting two words that describe the Bazza fashion brand: “class“ and “sophistication", through the creation of an Arabic logomark that accentuates a hint of modernity that is displayed in both the designer’s garments and personal style.
The asymmetrical nature of the brandmark is a nod toward the flowy and airy nature of the fabrics used to create the garments. The use of serif typography matches the Arabic font of choice to create a balanced and clean look. The neutral palette is a continuation of the modernity and sophisticated appeal of the theme.
Dubai, Uae. 2015
As part of the Emirati culture, meal times are a social occasion and are seen as a time when family and friends come together. Food is traditionally prepared on an open fire and eaten by hand without the use of cutlery. Dishes are often presented on a large circular platter with those partaking sitting in a circle on the sand or on mats – this format places an emphasis on sharing and equality.
Constructed Feast is a product concept that draws inspiration from the traditional dining experience and ceremony of eating. Central to this tradition was the use of thick woven floor mats and vessels that made it possible for large gatherings of family & friends to eat together.
This collection is designed not only to bring us together in a traditional manner, but also aims to celebrate the natural materials and resources that we have around us, such as sand, clay, pewter, textiles and leather.
Dubai, Uae. 2014
W&M is a personal logo mark created to celebrate the union of a couple through marriage. By merging the initials of two names, one form is created to portray unity & harmony between the two individuals. Also, a package was designed to hold the items that were gifted to the groom by his bride on the occasion of their marriage.
The composition of the mark created, combines two initials in one continues long stroke. For the graphic elements, gold lines were incorporated to complement the idea of eternity, which presents a balancing detail that is applied on the inner part as a pattern. Contrasting light strokes and modern typography with bold typography, relates to the characteristics of the newly weds. Such as, the delicacy and purity of a woman and the boldness and supportiveness of a man.
The color scheme in black and gold are combined in a masculine yet elegant way to balance the brand.
Dubai, Uae. 2013
Happiest Nation is a campaign that celebrated the 42nd National Day ceremony in Dubai. Representing those who built and left a mark on this land, the happiest nation campaign salutes individuals from different backgrounds & ethnicities living in the UAE.
Happiest Nation presents a bilingual brand mark to highlight the cultural diversity found in the UAE, as a way of engaging different nationalities with this campaign. At the same time the campaign was driven by a bold visual library that showcases various individuals, it portrayed faces of people from this land, occupying diverse professions, and belonging to different age groups, and collectively they represent the seven Emirates of the UAE.
The campaign reflects the colors of the national flag to strengthen the nation’s pride, strength, success & passion.
Dubai, Uae. 2015
Malachite stone is a copper carbonate hydroxide mineral characterized by its green color that ranges from pastel green, to a bright green and even an extremely dark green that is almost black.
Malachite cabinet de curiosities, is a curated online concept store of a selection of hand picked lifestyle items presented on one platform ranging from attire, jewels, décor, memorabilia & botanicals.
Taking inspiration from the Malachaite room, part of the Nevsky suite of the Winter Palace at State Hermitage Museum in Russia, we have developed a brand monogram series for applications.
Inspired by details from the Malachite room, to portray & reflect an essence of sophistication, royalty, eloquence & elegance.
Dubai, Uae. 2015
Sarra HMS is a unique surrealistic and classic jewelry brand that combines different types of stones and precious diamonds with gold. Translated to different pieces, as a large collection that focuses on the style and sense of femininity.
The inspiration came from the Art Deco style; the eclecticism that characterized that era was evident in its music, inventions, lifestyle, fashion and jewelry.
Utilizing elements and details from that period, the designer’s name (Sarra) and initials (HMS) were highlighted. The brand proposal was focused on showcasing joy, nobility and splendor. By observing the cuts on the precious stones and the forms it created, we took references from the regal yet machine-like quality of the Art Deco style. The translation of the systematic, yet ornamental lines found in the Art Deco technique became the basic component behind the creation of the visual identity of the Sarra HMS monogram.
Dubai, Uae. 2015
Sole DXB is an urban trade show platform for footwear, fashion, design & alternative culture in the Middle East.
The event space design has taken inspiration from the world's largest urban cultures and cities from New York to Paris or Tokyo.
Introducing a commonly found element of construction (the scaffolding) as the main feature, juxtaposed against containers to create masses & alleyways to explore. The venue is spread along hidden pockets creating a more dynamic platform for the Sole DXB’s program of fashion, music, sport, entertainment & knowledge
Dubai, Uae. 2015
Pinza! is a Dubai grown concept mastering the art of the lightest and crunchiest dough. Pinza’s specially formulated dough is the lightest dough in the market, consisting of 80% Water and 20% Flour. You will definitely taste the difference once you take your first bite. The special dough consists of 4 different types of high quality flour and topped with fiber for easy digestion. All types of flour is non-GMO and organic certified. PINZA! launched at Sole DXB in November 2015
Taking the Pinza brand as the point of reference, a pop up kiosk was designed with the aim of creating the light feel of Italian summer. The form of the kiosk imitates the classic Sicilian pizzeria located on the corner of the street. The open format of the kiosk celebrates the showmanship of pizza making.
Dubai, Uae. 2016
The RTA Innovation Space is an area found within the Road & Transport Authority offices, a space was created to inspire employees to think outside the box. Design wise, the open layout removes the boundaries and confines of the conventional meeting room, this approach will in return facilitate the process of innovation.
The proposal revolves around the concept of a white space that gives the freedom to create, imagine, dream and think. By designing a facility that allows the expression of ideas anywhere in the office space; walls and surfaces become white canvases that invite you to share new plans, intentions and points of view.
A neutral palette with bursts of teal blue and (writable) white walls, eventually creates a modern space that also include modular furniture, which is movable and is functional in both large meetings and more private sessions.